When starting and building an online business, there are several things that needs to get done. From marketing…..driving traffic to your offer….connecting with new customers….. to….. consistently creating fresh new content.
We live in an increasingly visual world and the importance of creating content for your business has evolved. With so many task on the daily To-Do list, many business owners slack when it comes to content creation. Content can easily slip to the end of the To-Do’s if not prioritized. Creating useful content should be the core of your marketing.
Content is one of the best marketing methods to drive people to your website, blog, or offer. It is the ability to communicate your message very quickly via images and/or video. According to Wikipedia… Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Increase brand awareness or credibility
- Create an online community
- Increase online sales
When businesses add content marketing to their marketing strategy, the main focus should be the needs of the customer. Once you identify your customer’s need… create & design content in different forms such as text, video, or audio. This could be in the format of blog post, social media post, video, email newsletters, how-to guides, images, etc. This is a great way to attract new customers/clients to your business. Communicating with your customers and prospcts without selling.
But…. Before you start to create Content… here is the process. (It is the WHO, the WHAT, and the HOW model)
What I mean by that is….
1st –Know your audience. Who are you writing content for.. Who is in the need of the information from you. Know what they want and what they like.
2nd -Research the information that they need and become the go to person in your industry. What are they interested in? Do they like business, or do they like fashion, do they like fitness…and so on…
3rd-Add your personal touch, putting the information in your own words and craft it via text, audio or video.
Creating Content For Social Media
When creating and posting fresh, consistent, and relevant content on social media, you gain credibility and recognized as a trusted authority in your industry. Good content always get shares and engagement. Since each social media platform is different, you must craft your social media content in such a way that’s effective and gets results. The key to social media marketing is to grab the attention of your target audience, provide them with value and encourage them to take action.
Creating Content For Your Blog Post
If you are seeking to be an influential blogger, creating quality content is a must. Your readers will love your content when it’s interesting, helpful, and useful. When writing your blog post, include the keywords and word phrases that people are searching for in Google. The main ingredient to content marketing is to lead with valuable information and solutions to what people are searching for guiding them to click and read your content. Then, be inspired to take action on your offer. “Clicks To Cash!”
Places To Find Content Ideas
Content Is Everywhere! But, finding ideas for content to create can take a lot of time and is actually one of the challenges that many people face. Do you ever find yourself sitting in front of your computer searching hours for relevant and fresh content to write about and share with your audience? Read: 10 Places To Find Content Ideas
3 Types Of Content To Create For Your Target Audience
People search online seeking helpful information to solve their problem. The starting process to creating content will be to know exactly who you are creating content for… always keeping your target audience in mind. Then, find ways to deliver inspiring & valuable information to attract their attention.
Read: 3 Types Of Content To Create For Your Target Audience
- Educational
- Entertaining
- Useful (Valuable Content)
Hope this has been helpful tips to your Content Marketing efforts. If you do not have the time to create your own content… hiring a freelancer or ghostwriter is an option to getting your content created. You can outsource this task. Some examples of places to find people to outsource are on websites such as Odesk, Elance, or Fiverr.com (just to name a few)
Erica Mathews
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