Start With Why: How To Inspire People Into Action


“People don’t buy what you do, they buy WHY you do it; And what you do simply proves what you believe. Talk about what you believe and you will attract those who believe what you believe”. -Simon Sinek

Why are some people and companies more innovative, more influential and more profitable than others?  How are they able to repeat their success over and over?

In studying the leaders and companies who’ve had the greatest influence in the world, Simon Sinek discovered how they inspire people into action. They all think, act and communicate in the exact same way…from the Inside Out; and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs and the Wright Brothers might have little in common, but they all started with “WHY”.

It sure has given me a new outlook on how I build my business online. Before you plan a strategy, first ask yourself  “WHY”.  All of your marketing strategies should start with “WHY”.

This is by far the most important business concepts and formula a business owner can learn to inspire people into action….

The Golden Circle: WHY… HOW… WHAT

Many business owners know How and What they do, but very few can clearly articulate “WHY” they do what they do.

  • What’s your purpose?
  • Why are you in business?
  • Why do you do what you do?
  • What drives you and motivates you?

When people learn their “WHY”, it will make them feel more confident, inspired and fulfilled.


Ted Talks: In the video below, Simon explains what it truly takes to lead and inspire. If you can not view the video.. click here.


Start With Why, is packed with powerful tips and ideas that you can apply to your personal and business life. Learn how to inspire people into action. A great business book to add to your reading list. Grab your copy of Simon’s book here.

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Erica M

Erica Mathews is an entrepreneur, business coach & founder of Jazzy Creative. She works with business owners to leverage social media & online marketing tools to grow their business & brand online.

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