The era of customer engagement has begun. Unless you’ve been hiding under a rock, I am sure you have noticed how prevalent social media has become. You can hardly watch a commercial without noticing a plea to follow them on Twitter or like their Facebook fan page. If you have a business, I will bet you are wondering if you should expand your use of social media to include your business efforts. The answer is yes. Businesses are learning how to stay closer to their customers. The rest of this article will explain why you should be using social channels to communicate with your customers and attract new clients.
Your customers are already there
Chances are your potential clients are already using social media to some extent. You should start using social media to get there attention. If you want to get the message out about your business, you need to be where the people are. Why do you think some businesses hire brand ambassadors to hand samples of their products out to people on the street? You are your brand’s ambassador and social media is your virtual street. Start participating in social media and you will be surprised at the way you are able to attract your ideal customer and keep your existing customers informed.
Prospects will search you first
Some prospects will look you up on your social platforms first before they will visit your website. A potential client will search to see what others are saying about you before they decide to do business with you. They want to build trust first. People do business with who they know, like and trust. So, having a social presence where you are engaging with your audience is a plus.
Word of mouth (spread your message to the masses)
There is a quote that says ..”If you make a customer unhappy in the physical world, they might tell 6 friends. If you make a customer unhappy on the Internet, they can tell 6,000 friends”. This is an example of how powerful social media is and can be. So, create a unique experience with your customers so that they can spread the word and refer you more prospects. Build a community online by listening and engaging with your prospects & customers in a positive way.
Social Media is here to stay. Social is becoming a part of a multi channel strategy. If you want your business to survive in today’s economy, provide a social media presence where customers can connect with you. Be consistent with your message. The results from social media can be seen almost instantaneous. You won’t have to wait months like you do from a print campaign. You will get metrics right away. Start using social media today for success in your business tomorrow.
Erica Mathews
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