Pinterest is a great marketing tool to help build and grow your business. Not only is Pinterest a great platform to get more visibility online, but it’s a great place to discover new ideas for content. When used strategically, Pinterest can be an amazing tool in your social media strategy to generate traffic and leads. Giving your business more exposure to your products/services.
Are You Using Pinterest To Grow Your Business?
Fun Facts:
- Over 70% of users are on Pinterest to get inspiration on what to buy.
- Over 80% of pins are repins.
- Pinterest users are nearly twice as likely to purchase than Facebook users.
- Pinterest is known to send more traffic to websites than other social sites.
It is a unique and fun way to discover new things and get inspiration from people who share your interests. So, if you haven’t paid much attention to Pinterest yet, you might want to start.
Here are tips on how to use Pinterest for business.
To setup your Pinterest profile account, go to pinterest.com. Be sure to verify your website so that you will have access to Pinterest Analytics.
Organize Your Pin Boards
People organize pins into collections called boards, and share their boards with others online. When it comes to using your boards as a marketing strategy, the point will be to use your boards to attract your target audience and to encourage them to follow you on Pinterest. That is where you will highlight everything you have to offer. It will be a good idea to categorize and highlight the first 2 rows of your pin board with content that helps your potential customer. This way when someone click on your profile, they will immediately see what your business is about. Make sure your Pinterest boards are titled correctly, user friendly, and easy to search.
Create boards that can inspire your audience. Instead of just pinning boards full of your products and services, create Pinterest boards that inspires your audience. Use your boards to show your personality, values, and taste.
Add The Pin It Button To Your Website
A pin it button makes it easy for people to pin from your website. This also makes it easy so that visitors can easily share your content. When you install the pin it button on your website, you can quickly and easily pin your content to your pin board.
Choose Your Pins Wisely
Pin quality content that you think will interest your target audience. The things you pin is a representation of you and your business. You don’t have to create all the content that you pin on Pinterest. Pin and share other useful information that will add value to your audience. Pin great photo content and images that inspires your audience.
Example: I named a pin board “My Blog Post” and one of my brand names “Jazzy Creative”.
Drive Traffic To Your Site
Are you interested in getting more traffic to your website? Then, consider using Pinterest as a go to tool. Share images from your blog post. The images you use in your blog articles can also be pinned to Pinterest. (first, check for image sizes -all social media platforms are different). Showcase your best content and tutorials. An interesting image leads to more clicks, which leads to more traffic to your blog. Don’t forget to add the URL link to your images and videos. Also, share your pins across other social networks.
Create Interesting pins
Like Instagram, Pinterest is designed around images and photos. Add text to the images you create for your blog post or website content. Using this strategy will help the person viewing on Pinterest to immediately know what your post is about. The words you use should have keywords, grab the attention of your audience, and create enough interest that the person decides to click on your content.
Use Hashtags & Pinterest Analytics
Pinterest is Hashtag savvy. To be searchable, use hashtags in your description.
Using Pinterest for Business also comes with a feature to track your Analytics. Pinterest Analytics shows you which pins are most popular with pinners and which ones are driving the most traffic to your site. You can also see what pin boards your images appears on, how the pins are described, and what people pin along with your images. Using Analytics will help you with your pinning strategy.
Use A Call To Action In Description
Enter a title that describes your image and a detailed description. Then, add a call to action. Example: “Click on the link below to receive more tips on How To Use Pinterest For Business”. Enter the website link (URL) to the page you will like people to see. When someone shares and pins your content, that will drive traffic back to your website or offer.
If you are a newbie to Pinterest, here are a few resources to help you get started. Visit: business.pinterest.com. Click on “Getting Started”. You will find tons of resources such as Pinterest For Business Guides.
Erica Mathews
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