Personal Branding: Create Your Signature Style

Personal Branding has become a necessity in the marketplace for those who are wanting to do business online and offline. Brand building is the art of self promotion -it’s how you market yourself. It does not matter what product or service you promote, personal branding is a very powerful way to differentiate yourself from your competitors. When you understand your strengths, skills, passions and values, you can get your message out to the masses and stand out from the crowd.

Personal branding is all about You and Your Message. Answer these questions…

Do you have an unique brand that sets you apart from your competitors?
What makes you unique and different?
Do you have a platform to showcase your products, services, offer?

Your personal brand is much more that just colors, logos and taglines. It’s a combination of your interest, your beliefs, your message, your specialty, talents and skills. Your brand is YOU and what makes you unique. Create what you value through your brand and tell your story.

Why is Personal Branding so important?

Personal branding is very powerful and important because it sends a clear message about who you are and what you have to offer. Personal branding is the relationship an individual creates with its target market. How others feel about your personal brand determines whether or not they want to have a business relationship with you.

Why do we Brand ourselves?

Separates you from the crowd.
Connect you to your customers and target market.
Establishes your relationship with your customers.
Your brand expresses your value.

Create Your Signature Style

There are many ways that you can brand yourself. Social media plays a huge part of our marketing strategy. Websites/Blogs, Facebook, Instagram, Youtube, Twitter are just a few platforms where people brand themselves and build relationships online.

I would suggest starting with a professional blog/website platform. This is a place where you have total control and the ability to store content instead of just borrowed space from social media.

I created a Brand Style Guide to help design a complete visual brand identity.