While building an online business, there are a few marketing techniques you will need to focus your attention. The leads you generate, your email list, and leverage. As business owners, you are in the business of markeing and selling what you do. Because if you can not attract clients and customers, you can not deliver your products and services. So, marketing and selling are the main strategies for any business to boost profits.
Leads You Generate
Nothing happens without a lead. No sales, no profit, nothing. You will need a constant flow of leads to build your business and boost your profits online. There are many different ways to generate leads. One of my main free traffic sources is social media. You can blog, create videos on Youtube, share valuable content on top social sites such as Facebook, Twitter, Pinterest. These lead generation techniques will drive tons of traffic back to your website or your capture page (lead magnet) when you provide valuable content. The key is to consistently provide value and at the same time target potential buyers/clients.
Generating leads is not a hard task. You need a great offer, a way to put the offer in front of people, and a reason for them to act now.
Email List
Once you generate leads back to your offer, you want to add their information to your email database. Setup an opt in form on your website or capture page so that you can add subscribers to your list. I know that you may have heard this statement many times before,,, “the money is in your list”. This statement is only true if you are building a list of qualified people that are interested in what you have to offer. Build a list of potential buyers who are looking for solutions to their problems. Build a relationship and provide tons of value to your list on a consistent basis. Offer your list products and helpful tools to help solve their problems.
It is important to guide people from social media sites back to your list so that you can keep in touch with them.
Leverage
Work smarter, not harder. Leverage is how to get greater results from your time, efforts, and services. The internet is a great tool to get your products and services in front of thousands of people in less time.
Here are a few ways that you can use leverage to boost profits in your business.
- You can leverage social media to get your message out.
- Create valuable content for retweets and shares.
- Get referrals from your current clients.
- You can boost your profits by leveraging your knowledge and package it into information products. Create the product one time and sell it over and over.
- Add your offer in your email signature.
Generate leads, build your email list, and get more leverage in your business.
Erica Mathews
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