We live in an increasingly visual world and the importance for creating content for your business has evolved. And, the current trend is called Visual Content Marketing.
You probably may have heard the phrase “CONTENT IS KING”….. Well that is true when it comes to marketing online. Content is one of the best ways to drive people to your website, blog, or offer. Just like social media is a huge part of our marketing strategy, so is creating and providing valuable content.
The starting process will be to know exactly who you are creating content for… always keeping your target audience in mind. Then, find ways to deliver valuable information to attract their attention.
3 Types of Content To Create For Your Target Audience.
1. Educational
People are searching online to look for information to …. solve a problem or looking for reviews on products before they even make a purchase. This is why content marketing, visual branding, and consistency is so important. It helps you stand out from the crowd and attract customers to you when you provide solutions to their needs.
Tip: If you bake cakes, provide information on the behind the scenes process. You can create videos on Youtube showing how you mix ingredients and decorate the cakes.
2. Entertaining
Business doesn’t have to be boring. Share interesting and fun stuff with your audience. You don’t have to tell all your private business matters, but make your conversations and content more human. Relax and be creative when using social media to build connections online. Along with sharing business tips, find fun ways to inspire people to smile and be happy. In your visual branding, add fun images along with your products and messaging.
Tip: Be yourself and add a little jazz to your business and brand. You don’t have to try to be someone you’re not, but show a little personality.
3. Useful (Valuable Information)
Useful content should be at the core of your marketing. Create helpful information that your target audience can use. It can be tips on how to do something or any kind of problem solving information. You can also package up valuable information then give away as a Freebie. This is another great way to build relationships and your list.
Tip: For social media… Add value post creation to your content marketing strategy. Create useful information to help uplift, inspire, and also to lead your potential client/customer to take action. (sign up for your list or to make a purchase)
So, creating content for your target audience is another marketing strategy. Use as a strategy to drive traffic to your offer. You can create content in different forms,,, content can be in the form of text, audio or video. (which are actually the ways that people consume information)
Erica Mathews
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